The Challenge
A Phoenix-based residential and commercial remodeling company was doing exceptional work, but struggling to get in front of the right homeowners before they made a decision. They needed clear storytelling, real project proof, and a paid media strategy that connected with serious buyers, not just browsers.
The Solution
We built a content and paid media system around their real projects and real results. Video walkthroughs, before and after assets, and testimonial content showed the quality of their work. We rebuilt targeting to reach in-market homeowners with renovation intent, tightened the offer, and restructured the funnel to qualify leads earlier and filter out tire-kickers.
The Impact
The results speak for themselves, 102% increase in qualified lead volume, 40% reduction in cost per lead, and a 75% contact rate on incoming leads. The client now has a full library of premium assets working across social, paid ads, and sales follow-up.
A Phoenix-based residential and commercial remodeling company was doing exceptional work, but struggling to get in front of the right homeowners before they made a decision. They needed clear storytelling, real project proof, and a paid media strategy that connected with serious buyers, not just browsers.
The Solution
We built a content and paid media system around their real projects and real results. Video walkthroughs, before and after assets, and testimonial content showed the quality of their work. We rebuilt targeting to reach in-market homeowners with renovation intent, tightened the offer, and restructured the funnel to qualify leads earlier and filter out tire-kickers.
The Impact
The results speak for themselves, 102% increase in qualified lead volume, 40% reduction in cost per lead, and a 75% contact rate on incoming leads. The client now has a full library of premium assets working across social, paid ads, and sales follow-up.
JMG Contracting
Creative Strategy | Copywriting | Video Production | Graphic Design | Social Media | Content Production | Paid Media Advertising
The Creative
- David, JMG Contracting
"Yancey Social has elevated our social media game! Their creativity, dedication, and attention to detail truly made a positive impact on JMG's online presence. They collaborated with us and put a plan in place to obtain quality leads."
A Clear Plan For Quality Leads
